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Privacy and Cookies Policy    


We respect your right to privacy. This Privacy and Cookies Policy (‘Privacy and Cookies Policy’) sets out how HMV Ecommerce Limited, HMV Digital Limited, HMV Online Limited and Pure HMV Loyalty Limited, and our affiliates (‘we’, ‘us’, or ‘our’), collect and use your personal information, and your choices for managing your information preferences.

This Privacy and Cookies Policy describes the information practices associated with our websites:,,, and (‘Websites’), and the Pure HMV Loyalty Limited loyalty card programme (‘Loyalty Card’).

Please read this Privacy and Cookie Policy carefully. By using our Websites or participating in our Loyalty Card programme, you agree to the terms of this Privacy and Cookies Policy. If you do not agree to the terms of this Privacy and Cookies Policy, please stop using our Websites and/or Loyalty Card immediately.


We will at all times only collect and process your personal information in accordance with the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended, and any other applicable data protection legislation.


We may collect, store and use the following kinds of personal information: 

a) information about your computer and about your visits to and use of our Websites (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths; 
b) information that you provide to us when registering with any of our Websites (including your email address); 
c) information that you provide when completing your profile on any of our Websites (including your name and date of birth); 
d) information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address); 
e) information relating to any purchases you make of our goods or any other transactions that you enter into through any of our Websites (including your name, address, telephone number, email address and card details); 
f) information that you provide when you register with our Loyalty Card (including your name, address, telephone, e-mail and mobile contact details);
g) information that you provide when you use our Loyalty Card, in whatever form, when you buy products or services from us or our participating retailers (e.g. in-store, online, by phone), or take part in promotions, competitions, customer surveys and questionnaires;
h) information about your use of our Loyalty Card and purchases, including your credit or debit card details;
i) information that you give us when you contact us in writing or by phone; and
j) any other personal information that you choose to send to us.

Finally, we may receive information about you from third parties (such as credit reference agencies) who are legally entitled to disclose that information.


By using our Websites or Loyalty Card, you agree that your information may be used by us and by carefully selected third parties chosen by us for any of the following purposes: 

a) to manage and improve your experience of our Loyalty Card;
b) to provide you with a personalised browsing experience when using our Websites; 
c) to fulfil any contractual agreements between you and us; 
d) when we have your consent, to send you details (including by post, phone, fax, e-mail or SMS) of other products and services (including those of participating retailers or third parties) which we think may interest you, or to conduct market research; 
e) to manage and operate any account that you hold with us;  
f) to understand your shopping behaviour in order to develop and improve our products and services;
g) to check and verify your identity and prevent and detect crime; and
h) to comply with legal and regulatory requirements. 


We will share your information with our group companies (listed under Contact us), and with our participating retailers and service providers of our Loyalty Card. Participating retailers may use your details to help us manage and administer our Loyalty Cards. 

We use your information only as set out in this Privacy and Cookies Policy and will not sell, rent or pass your information on to others for marketing purposes without your express consent (see section entitled Marketing and Research below). We may, however, share aggregated data with third parties in order to develop and enhance our Loyalty Cards. This is statistical data which will not include information that could identify any individual.

We may also release account information where we believe in good faith that this release is reasonably necessary to comply with the law.

We may also disclose your information to third parties in connection with the sale, transfer or disposal of our business, provided that they continue to use your information substantially in accordance with the terms of this Privacy and Cookies Policy.


All financial transactions are handled through payment services provider WorldPay (UK) Limited. You can review their privacy policy at HMV Ecommerce Limited will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via, refunding such payments and dealing with complaints and queries relating to such payments and refunds.


We (or third parties acting on our behalf) may store or process information that we collect about you within the European Economic Area. 


We follow strict technical and organisation security procedures in the storage and disclosure of information, which you have given us. This is to prevent the loss, unauthorised access or unlawful processing of your personal information. We keep your information confidential and store it on a secure server which is password protected and hidden behind a firewall from the outside world.

However, whilst we have used our best efforts to ensure the security of your data, please be aware that we cannot guarantee the security of information transmitted over the Internet.


With your consent, we may contact you:

a) with offers and information about our products or services;
b) with offers and information about participating retailers' products or services; and
c) for customer research, e.g. to help improve our services.

You may indicate your consent to the above when signing up to our Loyalty Card or on our Websites by ticking boxes indicating your consent.

You may opt-out from receiving marketing communications at any time by:

a) following the opt-out instructions contained in the communications that we send you, such as clicking on the "unsubscribe" link on any email newsletter that we send to you;
b) changing your marketing preferences when logging into your account online at each Website (as relevant); or
c) emailing us at the relevant email address in the Contact Us section below.


You have the right to contact us by writing to us at the appropriate address below in order to find out what information we hold about you (please note that a £10 fee will be payable) or to access, cancel or correct any information that we hold about you.


Our Websites uses cookies and other tracking technologies to collect information about your online preference. Cookies are small pieces of information sent by a web server to a web browser which allows the server to uniquely identify the browser on each page.

We use the following categories of cookies on our Websites:


These cookies are essential in order to enable you to move around our Websites and use its features. The information collected by these cookies relate to the operation of our Websites, for example website scripting language and security tokens to maintain secure areas of our Websites.

On we use the following strictly necessary cookies:

Name Decsription Purpose
ASP.NET_SessionId System cookie This is a temporary cookie file which is erased when you close your web browser. When you restart your browser and revisit our site, the Website will not recognise you.
.ASPXFORMSAUTH System cookie This cookie is used to identify that you are signed in to the Website.
CMSPreferredCulture /
Kentico CMS cookie These cookies allows the Website to determine what your preferred language is when serving you content.
CMSShoppingCart Kentico CMS cookie This cookie is used to remember the reference to your shopping basket when making a purchase through the Website.
CMSViewMode Kentico CMS cookie This cookie is used by the CMS to identify that you are viewing the Website in either live, preview or editing mode.
cookiesViewed Application cookie This cookie is to help us remember that you have seen the cookie message required by law.


These cookies collect anonymous information about how you use our Websites, for example which pages you visit most often, whether you receive any error messages, and how you arrive at our Websites. Information collected by these cookies is used only to improve your use of our Websites and never to identify you. These cookies are sometimes placed by third-party providers of web traffic analysis services, such as Google Analytics.

On we use the following performance cookies:

Name Description Purpose


Google Analytics Google Analytics is a third-party traffic analysis service that helps us understand how visitors use our Website. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You can opt-out of all Google Analytics cookies by installing a browser add-on provided by Google:


Kentico CMS cookie

This cookie determines whether you are a new or returning visitor.


These cookies remember choices you make, for example, the country you visit our website from, your language and any changes you have made to text size or other parts of web pages that you can customise, in order to improve your experience of our Websites and to make your visits more tailored and enjoyable. The information these cookies collect may be anonymised and cannot be used to track your browsing activity on other websites.

On we use the following functionality cookies:

Name Description Purpose
LastLoggedIn Application cookie This cookie is used to record the application identifier of the visitor that last signed in to the application.


These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. These cookies are usually placed by third party advertising networks. They remember the websites you visit and that information is shared with other parties such as advertisers.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

We use Google Analytics. For information on how Google processes and collects your information in regard to this product and how you can opt-out, please see here use Hotjar, a web analytics service, to record pages visited, actions taken, mouse clicks, mouse movements and scroll activity. Hotjar also collects information such as browser type and version, country, device used, operating system and date/time of visit. Hotjar does not collect any personally identifiable information.                                                                 

Name Description Purpose
Hotjar Hotjar is an analytics and feedback tool that we use to understand how our Website is used and improve usability. Hotjar sets cookies to help us track behaviour across pages and to control visitor polls. The cookies carry no personally identifiable information.

Most internet browsers are automatically set up to accept cookies. However, if you want to refuse or delete any cookies (or similar technologies), please refer to the help and support area on your internet browser for instructions on how to block or delete cookies. Please note you may not be able to take advantage of all the features of our websites, including certain personalised features, if you delete or disable cookies. 

For more information on managing cookies, please go to, or visit   which has further information about behavioural advertising and online privacy.


This privacy and cookie policy does not cover the links within our Websites linking to other websites. We encourage you to read the privacy statements on the other websites you visit.


We may update or amend this Privacy and Cookies Policy from time to time to comply with law or to meet our changing business requirements. Any updates or amendments will be posted on this page. We recommend you regularly review this page to ensure that you are always aware of our information practices and any changes to them. By continuing to use any of the Websites or our Loyalty Card, you agree to be bound by the terms of these updates and amendments.


If you have any questions about how we collect, store and use your information, you may contact us as below.

For queries relating to HMV Retail Limited (‘hmv’ and ‘fopp’ branded retail stores within England, Scotland, Wales, Isle of Man and Guernsey, but excluding all other HMV branded retail stores in any other territory worldwide), the data controller in respect of your information is HMV Retail Limited, Mermaid House, Puddle Dock, London, EC4V 3DB;

For queries relating to HMV Ecommerce Limited (, the data controller in respect of your information is HMV Ecommerce Limited, Mermaid House, Puddle Dock, Blackfriars, London, EC4V 3DB;

For queries relating to HMV Digital Limited (, the data controller in respect of your information is HMV Digital Limited, 7 River Court, Brighouse Business Village Brighouse Road, Middlesbrough, TS2 1RT;

For queries relating to HMV Online Limited (, the data controller in respect of your information is HMV Online Limited, Mermaid House, Puddle Dock, Blackfriars, London, EC4V 3DB;

For queries relating to Pure HMV Loyalty Limited (, the data controller in respect of your information is Pure HMV Loyalty Limited, Mermaid House, Puddle Dock, Blackfriars, London, EC4V 3DB;

Version: September 2016 

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