In the space of just six years The Vamps have morphed from bright-eyed and bushy-tailed boyband with instruments into a proper fully-fledged pop band crafting arena-sized hits. On 'Cherry Blossom', that musicality that's occasionally been lost in frantic release schedules and world tours and award shows has been given the time to properly, well, blossom. This isn't a vehicle for pop's current crop of in demand songwriters and producers, this is a Vamps-lead project that's made all the more impressive by the fact it was honed and finessed during lockdown. 'We'd be lying if we said we didn't want it to go out into the world and be received positively,' says Simpson of their hopes for the album. 'But ultimately we love it so much, and that feeling of self-fulfilment is so exciting. These are songs that really touch on parts of our lives.' He smiles. 'The songs mean that little bit more.'